If you find the art of self-promotion to be a bit distasteful, you’re in good company. Most of the Core Focus team would rather do almost anything else. Nevertheless, it is a necessary skill for any professional who intends to move his or her career forward, so here are some of our suggestions to make promoting yourself more palatable:
- Provide Compelling Narratives: It’s easy to think there isn’t time for a good story in today’s busy world, but often the best way to illustrate your finest qualities is in an engaging story. This way you’re not just pointing out your strengths, but also your unique personality and perspective.
- Promote Others: This is a favorite Core Focus technique. By speaking or writing well of others, you in turn give them the opportunity to speak or write well of you. Not only is your skill set made apparent, you also communicate that you’re a team player.
- Consider the Needs of Those Around You: The whole point of promoting yourself is to prove you’re a solution to someone else’s problem, right? That being the case, Core Focus associates always couch their self-promotion in a way that solves a concern for a person or organization.
- Baby Steps: The most important thing to know about self-promotion is that it gets easier with practice. Take small, measurable steps every day and soon you’ll speak well of yourself without having to think about it.
Follow these Core Focus guidelines for self-promotion, and it will become second nature in no time.